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Are Vehicle Wraps Worth It?

Are Vehicle Wraps Worth It?

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10/30/2017

You have most likely seen cars on the road in Indy that have a graphic display across the side of somebody’s car, truck, or van of a business name, logo, phone number, address, website, social media links, and much more. It is becoming a more common trend lately and since you have wandered on to this page, you probably thought to yourself “should I do that for my business?” Dig deeper into this blog to find out!

What is a Vehicle Wrap?

Before you can decide if a vehicle wrap is the right choice for you, you should know what it is first. Vehicle wraps transform your car, truck, or van into a rolling billboard down the streets of Indianapolis. They are digitally printed vinyl that can stretch across your entire vehicle including your windows. They can stay in good condition continuously head turning and eye catching for up to 5 years.

Will There Be an ROI?

Vehicle wraps are a one-time fee and are the most cost effective form of advertising there is. Depending on how much you are driving around and what parts of Indianapolis you are driving through, it is estimated that a wrapped car nets between 45,000 and 75,000 impressions a day! Talk about playing the numbers game! It is estimated that a wrap costs about 4 cents for every 1,000 impressions while newspaper ads cost $19.70 forever 1,000 impressions. To put it into perspective, are you okay with spending $44 on ONE MILLION impressions!? Vehicle wrapping is the most effective form of advertising regarding a return on investment because the cost per impression is much lower than any other form of marketing.

Who Should You Have Install Your Vehicle Wrap?

Technology has advanced vastly in the recent years which means the printing has become better and easier to use. This has caused inexperienced people all over to open up their own printing shops. There is a difference between painting your car with your brand and wrapping it. If wrapped incorrectly, the colors will bleed through and damage your car’s paint job. Because of that, you should be sure to check your installers experience in the field. Using an experienced company, like us at Image360 Indy-Greenwood, you can have the peace of mind knowing the job will be done correctly and your brand will portray greatness on the side of your vehicle. Learn more about our vehicle wraps by clicking the link! 

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